Behind the Scenes of a Commercial Content Day: What Really Happens

A lot of people see the final photos or videos but don’t realise how much work goes into creating a full commercial content day. It’s far more than showing up with a camera.

Planning the strategy

Every content day starts with understanding the business:
• brand identity
• audience
• angles and features to highlight
• the story behind the product or service
• the visual style they want

Building a shot list

Building a shot list and having a plan in place ensures everything is captured cleanly and intentionally. It balances structured shots with natural, candid moments.

Shooting with purpose

This includes lighting, composition, colour, managing the environment and capturing clean, usable assets. Directing when needed, staying invisible when not.

Creating on-brand visuals

Every business has its own tone. Minimal, warm, dramatic, vibrant, clean… Each one requires different techniques and equipment.

Editing and final delivery

Editing brings everything together: colour grading, consistency, sharpening, cropping and exporting content for different placements.

A single content day can produce weeks of material that feels cohesive and professional.